Secrets To Selling Consumer Electronics Online
By Margaret E. Booth, Wed Dec 7th

Feel free to use this article in ezines or on websites withoutediting and including the resource box.=================================================

The best-kept secret to selling consumer electronics is to nicheit.

You may have stars in your eyes to think you can build aconsumer electronics business like Amazon.com. As a one ortwo-person entrepreneur, sole proprietorship, or partnership,how can you compare to the Amazon.com organization that spentmillions and millions to build the online business that took 6or 7 years to come into the black with a profit? They obtainedtheir operating and advertising money from capital investors anddid a great selling job convincing the investors to pour inmoney year after year.

If you're a small business and you want to sell consumerelectronics you need to concentrate on selling the items withwhich you can capture a percentage of the market and make adecent profit margin.

You need to research your products for your supplier price andavailability, and the market price that you can sell at, thencalculate your profit margin. Many retailers of consumerelectronics pick popular items and cut their prices to the boneto compete head to head with the big guys like Best Buy,Amazon.com and Circuit City.

A better track to run on is choosing higher end products thatbetter informed customers might prefer and build a value-addedmini-market around those special pieces. Provide the consumerelectronics product, specialized accessories and related itemsmaking a profit center. Choose one central product like HomeEntertainment, Racing Electronics or CB Radios and build aroundthat theme every other product that goes with them. You willfind most of the related products at your wholesale suppliersand distributors.

Or provide a service center around one product type, like acamcorder battery replacement service for every type ofcamcorder on the market. With the right wholesale supplier youcan have easy access to the replacement battery gridand they will drop ship to your customer their particularcamcorder battery.

A value added product you can add to most any electronics soldare warranties. You can bundle these with your electronics salesand increase your profit margin. There are product replacementand service plans available from your wholesale distributor. Idid very

well with items like Photo Printer Paper for the CanonCP-100 Photo Printer. There were four varieties and each had aprofit margin of 40-60%. I had two very good drop ship suppliersthat always carried these items and either one of them or bothalways had them in stock.

Another secret is to set up your web page for these items withmaximum search engine optimization. Use the brand and the itemnumber with description, like Canon KP-36IP Photo Paper for theCanon CP-100 Photo Printer.

This utilizes these keyword phrase combinations for a total of1406 hits. Canon Photo Paper had 1096 searches in July 2004 onOverture. Canon KP-36IP had 107 and KP-36IP had 161. Canon CP100had 42.

Go to Overture KeywordTool and GoogleKeyword Tool to check out the best keywords to use in yourdescription, limiting the keyword phrases to two for optimizingyour shopping cart page.

Use the keyword phrase in the page title, meta tag description,meta tag keywords, in a Heading Title - H1 through H3 - on thepage, and again in the product description.

Then use the same keyword phrase and description in your Adwordsor Overture ad campaigns.

With these strategies you will be able to maintain highpositions in the Search Engines and have many profitable sales.

You can access the same consumer electronics drop shippers andwholesale suppliers mentioned in this report with my WholesaleSecrets Revealed How To Manual: Consumer Electronics Websiteavailable here ================================================= By Margaret E.Booth, Webmaster of http://www.endeavorsonline.com http://ebook.endeavorsonline.com http://www.endeavorosnline.com/etools has been business owner of TechSelections selling consumer electronics and Nascar Fan Shopselling Nascar Collectibles since 2000.

About the author:By Margaret E. Booth, Webmaster ofhttp://www.endeavorsonline.com http://ebook.endeavorsonline.comhttp://www.endeavorosnline.com/etools has been business owner ofTech Selections selling consumer electronics and Nascar Fan Shopselling Nascar Collectibles since 2000.